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While NIL discussion in the media is often centered on just the activities of Division I college student-athletes, there are plenty of...

Focus First on Local Business NIL Deals . This is definitely the first place to start–it is almost certainly the first place to start,...

How Any Athlete Can Turn Favorite Products into NIL Partnerships Many of the best NIL partnerships start with something simple: using and...

Experts involved in creating NIL deals will tell you that the best targets for interested student-athletes are those products that they are most passionate about. Jake Brown, a star outfielder and pitcher on the LSU baseball team, recently witnessed this truth first-hand.